Commerce · D2C
A new brand experience with years of trust
- Client
- TRUE Story
- Year
- 2024
- Sector
- Beauty & Wellness · Commerce
- Stack
- Shopify · Liquid · Klaviyo
- Services
- E-commerce
- social
- photography
Overview
From a legacy brand to a new identity, without losing the reputation built over years.
True Story by Collagen Plus is a cosmetics and supplements brand that wanted to refresh without losing the trust built over years. We built an advanced Shopify platform with a personalization quiz, loyalty club and a content magazine.
About the project
True Story by Collagen Plus is a cosmetics and supplements brand offering high-quality products for body care and nourishment. We built them an advanced e-commerce platform on Shopify combining a smart shopping experience with clean, modern design.
The site delivers a complete solution, from personalized product matching to easy, secure purchasing.
Background
In an evolving digital world, the brand needed to refresh and adapt to market demands. The transition from a known legacy brand to a new identity presented a significant challenge: how to preserve the reputation and trust built over years while creating a modern, clean and precise brand experience.
Scope of work
Shopify · UX
Commerce platform
- Advanced Shopify storefront
- Clean, premium design for the new identity
- Smart product-matching quiz
- Loyalty program with unique perks
- Professional content magazine in beauty & wellness
- Fast, simple checkout
Instagram · Facebook · TikTok
Social media
- Ongoing management of three platforms in parallel
- Creating professional, engaging content
- Campaign and promotion management
- Daily interaction with the customer audience
- Consistent messaging across all channels
Photography · Direction
Visual content
- Professional product photography
- Brand and lifestyle photography
- Editing and adaptation for each platform
- Creating supporting graphic elements
- Unified visual language
The outcome
The result: a strong, consistent digital presence across every touchpoint. The combination of an advanced commerce platform, quality content and high-grade visual materials allows the brand to present itself in the most professional way.
- conversion growth
- +38%
- average order value
- ×2.4
- club members per month
- 972
- average rating
- 4.9
Next step
Have a similar project in mind? Let's talk.
Tell us where your business is today and where it needs to go. We reply within one business day with a real answer.