B2B Corporate Site for a US Nutraceutical Manufacturer
Advanced Nutraceuticals is a US-based group of companies headquartered in Miami, specializing in manufacturing dietary supplements (nutraceuticals) for B2B clients. The company offers a wide range of products — vitamin gummies, jelly beans, functional chewing gum, pouches, softgels and liquid formulations — compliant with ISO22000, HACCP, Halal, Kosher and Sedex standards. They needed an international digital presence that would serve brands worldwide looking for a reliable manufacturing partner.
We built a bilingual B2B site on a custom WordPress theme — from clean PHP code to content and articles we wrote ourselves.
The Challenge
Advanced Nutraceuticals operated without a professional digital presence, despite being a leading manufacturer with international quality standards. Their audience — supplement brand managers worldwide — needed to understand within seconds that this is a serious manufacturer, with advanced capabilities and proven experience.
The challenge was twofold: build a site for both an American-international English-speaking audience and a local Hebrew audience, without compromising user experience or SEO in either language.
Our approach
We developed a custom WordPress theme from scratch, based on ACF Pro for flexible content management, and clean, documented PHP code. The approach was that every content block would be editable independently by the client, without code and without developer dependency.
We added built-in EN/HE multilingual support with seamless language switching, URL structure tailored per language, and separate metadata per version — so each market gets the right SEO.
We wrote all the marketing content on the site — from the homepage headlines to the product pages, the company story, and the approach section. Additionally, we created professional articles in the News & Updates category that reinforce positioning as an expert manufacturer.
Custom WordPress theme
- —Custom theme built from scratch — no off-the-shelf templates
- —Clean, modular, documented PHP code
- —ACF Pro for flexible, simple block management
- —Home, products, about, approach, news — each with dedicated blocks
- —Fast performance — tuned Core Web Vitals
- —Full compatibility across mobile, tablet and desktop
EN/HE multilingual
- —Full English and Hebrew support, including RTL
- —Seamless language switching between versions
- —URL structure tailored per language
- —Separate metadata and SEO per version
- —Independent content management in both languages
Content and articles
- —Writing the marketing content for all site pages
- —Developing distinct messaging for a B2B audience
- —Writing professional articles in News & Updates
- —Presenting certifications (ISO22000, HACCP, Halal, Kosher, Sedex) as a competitive advantage
- —Precise Call-to-Action for every stage of the buying journey
The new site gives Advanced Nutraceuticals an international presence that reflects their real capabilities — tailored for a professional B2B audience, easy to edit, and ready to receive inquiries from potential customers in any language.