In the online world, attention is key. That's where SEO comes in. Let's understand for a moment what SEO is and why it's so important, SEO, or search engine optimization, is about making the site more visible in search engines like Google. This involves using smart strategies to improve the chances of your site appearing when people search for things online. How can this help each site?

• More users: SEO helps the site appear higher in search results. That means more people will find and visit the site and be exposed to its content.
• Trust Builder: Sites that appear near the top of search results are generally seen as more reliable. When people trust the site, they are more likely to stick around and perhaps even become regular customers.
• Targeted to the right audience: SEO helps connect people who are interested in what the site owner has to offer. By using the right keywords, the site owner attracts visitors who are genuinely interested in what the site offers.
• You can track progress with data: you can really control and check whether your SEO efforts are paying off. Tools like Google Analytics allow you to see how many people visit the site , how long they stay and if they perform any actions (such as making a purchase).